There are a few companies which still have a difficult time creating a digital footprint even in today’s world, where most people can’t even imagine not having the Internet. They often try to enter digital marketing without a plan because they fear it will take far too many resources away from what they feel is important. In the end, their online ventures end up falling short because there was no desire to actually take advantage of what the online marketplace can provide.
For companies such as these, it might be best to start with understanding just what the digital world can do for their business. Even something simple, such as web design, can have quite an effect on how your business is viewed.
A user-friendly website makes it a comfortable platform to make purchases
Just like a company might redesign its grocery store to tempt its customers into making extra purchases, the same thing can be done with a website. However, while physical customers might be tempted by obvious attempts at making them buy another product, a website benefits from a more subtle design. You’d be surprised at how many people make purchases of products that aren’t really a necessity because they’re comfortable and find the website trust-worthy.
Trust is one of the most important factors of web design
When a website becomes cluttered with all sorts of different design choices, the users may start to feel weary, which significantly lowers the chances of them making a purchase. As a matter of fact, studies show that more than half of the people who use the Internet are still over-cautious and refuse to make purchases from badly designed websites. If you want to see just how important website design can be for your business, you need to make sure to keep your site streamlined while not compromising quality.
It can affect your business both ways
Understand that there are many people out there who consider your company’s website to be a direct representation of how you run your business, and if it’s sub-par then they will view your company the same way. If you aren’t confident about designing a proper website that represents your business in the best way, then consider hiring professional help. It’s important not to underestimate just how seriously a badly-designed website can negatively impact your business.
For any company that is considering taking the plunge into the online marketplace, consider your website to be your home base. How it’s designed will reflect right back on your company, so don’t be afraid to make use of services such as Blind Pig Media as they can help design the website based on your exact specifications.
Image via freedigitalphotos.net / Stuart Miles